That of temporary stores is a formula born in Great Britain in 2003 and spread immediately afterwards in the world capital of marketing, or New York City, where in a very short time lots of Pop-Up Store or vacant shops have sprung up. underline the absence of a real advertising launch in the traditional sense.

Dynamics, the evolution of shopping:

One of the main features of our temporary shops is that we attract people's attention because it is something unusual, so we can not go unnoticed.
They are not common outlets, we also offer recent products, often brand new, (and who first arrives better), because every day there are news and often open for a few days and then close at any moment and the objects can be in limited edition ... so it is very difficult to buy them elsewhere! What's more, what is sold costs much less than what is found in traditional stores, so shopping in our temporary stores is convenient.

Moreover, having short opening and closing dates, it seems almost to participate in a sort of event ... you do not really have the impression of doing the usual shopping.